This 企业家 Is Helping Save Lives With His 视频游戏

杰西卡ABO sits down with the founder 和 CEO of Level Ex to discuss how the video game studio is working with doctors to save lives.
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If you ask Sam Glassenberg how his company, Level Ex, came to be, the founder 和 CEO will admit it was an accident.

“I've spent my entire career in the video games industry, but I come from a line of doctors and my gr和father, parents, wife, everybody's doctors. I'm the black sheep who never went to medical school," he told 杰西卡ABO at the Social Innovation Summit in Los Angeles. "Back in 2012, my father, he's an anesthesiologist, told me to put all this video game nonsense to good use and make them something to train his colleagues to do a fiber optic intubation, a specific procedure that's very difficult. You use it rarely 和 even experienced anesthesiologists struggle with it. He asked me to build a video game that would run on his friends’ iPads. So I did.”

Glassenberg sat down for three weekends with some video game technology and uploaded what he created to the App 商店, so his father’s colleagues could download it. He went back to his day job 和 two years later, his dad asked how many people downloaded his game.

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Today, the company is working with 500,000 medical professionals in the 美国 who are playing video games to enhance their skills in dealing with rare and difficult clinical 和 procedural scenarios. When it comes to his advice for other entrepreneurs, Glassenberg says, “You need to be working with your audience. In our case, it's a team of 50 video game developers delivering products for doctors.

"The way we make that work is by having multiple MDs on staff full-time. We also are bringing in doctors into our studio every single day. We have over 150 physician advisers and hundreds of doctors submitting content. At any given day at the Level Ex studio, you'll have doctors doing play tests with our latest game mechanics. There'll be standing over an artist's shoulder telling them, ‘Oh, that should bleed more, that should be squishier,’ or st和ing next to an engineer to figure out how to recreate reality on a phone.

"For us, working with doctors has been crucial in order to figure out exactly what kinds of content we should be creating to fulfill dem和. In any discipline where you're trying to deliver something new that doesn't exist to an audience, having members of that audience participate in the development process is really crucial for success.”    

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