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          How to Get Free Ad Spend on TikTok

          You can't afford to wait, hope and pray that your product or service goes viral, but you can strategically place it in front of the right audience.
          How to Get Free Ad Spend on TikTok
          Image credit: andresr | Getty Images
          Entrepreneur Leadership Network Contributor
          Chief Encouragement Officer
          7 min read
          Opinions expressed by Entrepreneur contributors are their own.

          I’m not going to get into the politics of operating as a foreign company on U.S. soil. Millions of Americans, and billions around the globe, are using it’s platform, and if you are an , you should know how to use TikTok or have someone on your team that can manage it for you. The ad platform is not very different from ’s, with a few twists. I’ll share what signing up was like for me and how you can get up to $2,300 in free ad spend with TikTok until the end of 2020.

          I know what you are thinking. You are thinking exactly what I thought: “I just got a handle on Facebook,  or PPC , and now you want me to learn something else? I don’t have the time to do this.” 

          做了什么选择你有关系吗?你要么市场的产品或服务 - 以下简称小窗口 - 哪里最眼球去,或者你关机。大多数企业家没有一个小部件,那么比其他人的独特的或实质上更好的是你能够独自口碑生存。有一个伟大的产品是非常重要的,但可悲的现实是,有很多伟大的小工具,永远不会离开地面,由于曝光不足的。

          Related: 3 Reasons TikTok Is Here to Stay

          你不能等待,希望和祈祷你的产品或服务去病毒,但你可以战略性放置在正确的观众面前。这就是Facebook和谷歌已经掌握了,这是他们的泰坦的原因 。每个平台的早期采用者受益的是第一。这些好处包括几乎没有竞争和令人难以置信的低客户收购成本。即至,为加里VEE所言,“营销毁了一切。”一旦每个人都在这些平台上得到的,在利率上升和广告规则必须进行修改,以符合联邦法律,以保持骗子从剥去消费者。与谷歌或Facebook的在线广告绝对应该是你在线的一部分 marketing strategy, but you have to play by their rules.

          历史正在重演,你有机会成为对的TikTok就像谁铺平了道路在Facebook和谷歌的方式,企业家和昔日的营销的早期广告客户。这一次,虽然,这是不同的。因为与这两个平台上宣传你以往的经验,很多你需要比以前少了说服力。这意味着,有你更谁是要跳更早更快。

          About a month ago, I saw an ad on Facebook to register as an advertiser with TikTok. Go figure. TikTok advertising on Facebook, so you can advertise on TikTok. Inception much?

          On June 29, I received an email that the Ads Manager was available for me to use. That email sat in my spam box. I missed out on a seven-day window to be ahead of the pack.

          On July 8, I got an email that the platform became available for all U.S. advertisers. I logged in and began the registration process.

          在事后,我没有注册,我用来建立我的个人帐户的TikTok相同的电子邮件地址的广告经理。我说,因为截至目前,我的TikTok广告经理和我的个人账户没有连接。这意味着,如果在我的广告人接合时,喜欢,评论和意见不被记入我的个人账户上。我敢肯定,在未来,他们将找到一种方法,一拉脸谱,连接 与广告主帐户页。但截至目前,他们是独立的。其实,我没有得到有关意见或相互作用比每次点击成本(CPC)的数据费用之外的任何电子邮件警报。再次,我敢肯定,这将在未来改变。

          一旦我完成了注册过程中,系统提示我提交我的业务验证手续。我提交DBA文书工作和企业的文书工作从国务卿。确保有你的文档中的一致性。我认识到,一些企业的结构涉及所有权的多层次,但层次结构,你就越有可能会被要求提交额外的文书工作变得更复杂。把事情简单化。如果你想开始一个 to make it easy, go right ahead, but you might need to upload a business license from your city or town. 

          Within hours, I received an email that said, “Unfortunately we were unable to successfully verify your business. Until your business is successfully verified, you cannot enroll in the TikTok Back to Business Program.” 

          的TikTok的“回乡ca888亚洲城计划”的免费广告提供援助小型和中小型企业高达$ 2,300名。一旦获得批准,您会收到$ 300必须由12月31日,2020年加中使用的一次性免费广告信用的TikTok将匹配美元的美元将会在广告高达2000 $不是一个糟糕的协议什么花。我上载其他文档和等待。

          一天之后,7月9日,我被告知,我的帐户已被验证,我可以开始做广告。这里是它的来自广告在Facebook上有一点不同或谷歌:的TikTok要求您预先付款之前,你可以做广告。这可能是对美元换美元的配套方案。一旦你已经存入帐户,它将反映您作为其推广活动的一部分奖金积分。有用。我已经做到了,这几乎瞬间。

          Creating the ad is very similar to Facebook’s three step process:

          1. Campaign.

          2. Ad group.

          3. Ad.

          该目标的过程不作详细介绍如Facebook的,也不需要您分类你的听众作为特殊群体。我用同样的视频,我的广告,Facebook的拒绝,只有把它批准的TikTok。这是当然的,因为的TikTok尚未诉至法院尚未对账户的,你猜对了,营销拧起来。我不是吹捧这是你的机会,偷工减料,但它是一个有点容易现在。它不会像始终。

          Related: How to Use TikTok to Promote Your Business

          现在,我的广告耗资约我13美分点击。这是相当不错的。我使用Google Analytics监测有多少次点击真正来通过。就像是来自我的Facebook广告的点击次数,点击次数反映在我的分析报告要少得多。的TikTok并还提供了一个网站像素沿着您跟踪转化,并最终重定向。我仍然在学习这个过程,并会在随后的后报到就可以了。

          这一数字的$ 2,300名是很多的钱,我赞扬的TikTok为拉拢就像我和你ca888亚洲城者宣传自己的平台上。有一个在企业家的比赛中没有羞耻。你去那里的眼球去,而现在,球的美女是的TikTok。这可能会改变,并且当它,有这样的勇气和意志力去适应它。

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